Category Archives: Business

Welcome to our first blog.

Why Habitat sucks

UPDATE: Habitat’s manager, Matt, just came to Metrodeco in person to apologise and to explain that he’d been having a bad day. He also offered us a permanent trade discount of 20% in recognition that we are regular customers. Matt and Habitat deserve full credit for listening and for being big enough to admit they got it wrong. Matt was very nice and went to great personal lengths to put things right and we respect him for being a really decent human being, not ‘rude’ and ‘inconsiderate’ as we said below.

Looks like Habitat is fostering a culture of listening and people like Matt are at the forefront of this. Well done and sincere thanks to both.



I’ve just spoken to the rudest, most inconsiderate human being in Brighton’s retail sector.

Anyone who knows Metrodeco will know that we are usually only praise-worthy of other businesses – so this blog might give you an idea of how annoyed we are.

Anyway, having visited Habitat, I arrived home to find that the shop assistant had forgotten to put four cups into the bag he had been filling for me as he wrapped my purchases.

We’d been chatting pleasantly and there was a lot of wrapping to be done so he was probably distracted. Easy mistake to make and I certainly wasn’t going to hold it against him.  Besides, all I’d have to do was call the store and ask for the items to be sent to my home. Continue reading


Foursquare swarm badge to be unlocked in Brighton

The swarm badge is unlocked when 50+ people check-in somewhere at the same time

We’re helping our customers to become among the first in Britain to unlock the highly-coveted ‘swarm badge’ on the latest social-networking phenomenon, Foursquare.

This prize is notoriously hard to unlock and can only be won when 50 or more users check in at the same place all within a short time of one another. This rare event is known around the world as a Foursquare flashmob.

Although there have been several swarm badge parties in the US – and at least one as close as Ireland – we think this could be the first in Britain. Continue reading

Twitter tips for business

Recommended reading - Joel Comm's Twitter Power

We’ve been playing away again!

I mean blogging at other sites, you smutty lot!

This time we wrote about how we’ve used Twitter to grow customers on the Brighton Twitter Social Meet-up blog managed by Wendy Kier

Have a read if you want some tips on:

–          how to involve customers in your business and to use their ideas,

–          how to use Twitpics and other photo services to enhance brand,

–          how to search the Twittersphere to find people who might want to connect with you, and

–          some tips on optimising the appearance of your page


Improve your bottom line with Foursquare

Metrodeco's Helen checks in to Foursquare

We’ve written a guest blog for Brighton-based training provider Silicon Beach Training called How To Use Foursquare for Business.

In it we offer tips for small businesses on how to use the location-based social network, which is growing frighteningly quickly, to attract customers.

If you find this post useful, please come back and read our blog at this site on Brighton’s Tweeting Tea and Coffee Shops.

Hardly Amy Winehouse…the debut music video of a Brighton cafe!

Okay, it’s hardly Amy Winehouse…but there can’t be many small tea shops on the South Coast of England who have released a music video. Besides, we think Brighton-based singer/songwriter and comedienne Hannah Brackenbury, who penned the track recently after a visit, is as good as any of the current crop of British singers. Honest 🙂

This is the first rough cut of The Metrodeco Song – and it was filmed on a sunny afternoon in Kemp Town, Brighton, and Hove. We are currently in promising talks with a charity that’s close to our hearts and some music industry big wigs about making a proper recording in a studio and re-shooting the video so we can flog it on iTunes. All proceeds to that good cause, obviously.

So if you like it, please, please, pleeeease click on the ‘share’ options above or below and tell your Twitter, Facebook and MySpace followers and friends. Or just spread the link to this blog around.



Do you want more Google Juice?

Are you a blogger, web-based retailer, or just a self-publicist? In fact, do you have any reason at all to want more people to visit your website?

Then let’s work together to build traffic by exchanging links to our web pages.

It couldn’t be simpler – just follow these three steps:

1. Post your name and/or business’s name as a comment below this post, with your website address, a contact and maybe indicate what type of businesses you’d like to swap links with;

2. Look at the other comments on this page and if you like the look of one, contact the author privately and offer to exchange links;

3. If they agree, put a link to their web page in the links section of your own and wait for them to do the same;

4. Reap the rewards of improved relations with fellow businesses, an improved Google ranking and – who knows? – riches and fame beyond your wildest dreams. Continue reading

Brighton’s tweeting tea and coffee shops

Metrodeco's Twitter page

A recent tweet by Will McInnes, a Brighton-based social media guru, praised the quality of a mini-explosion of independent coffee shops in Brighton.

Will was probably thinking about the great-tasting coffee – but a man with his digital know-how could not have failed to notice the inventive things these delectable and modern emporia are doing with social media.

Will mentioned Coffee@33 in Trafalgar Street, a delightful and quirky stop-off for anyone heading from the train station to North Laine – or coming back. Coffee@33 has a useful entry on Foursquare to which at least a dozen people have recently ‘checked in’, many urging visitors to try their apparently wonderful ‘flat white’. So I checked in and tried it. Take my word for it – it’s velvety smooth and definitely worth trying. But I’d probably never have known without eavesdropping on the online conversations that enticed me to that shop.

Another of Will’s favourites was our near neighbours at the Red Roaster, who have a vibrant Facebook appreciation group with 183 members, a veritable community of coffee-lovers online. Participants post photos, ask questions of the coffee house’s owners and swap advice on the best product (the Café au Lait is popular). The guys at the Roaster have learned a golden rule of social media – letting go. By that I mean they encourage conversations they do not control about their product, a clear departure from ‘broadcasting’ messages with posters, adverts and press releases. Sure, the odd unfavourable comment crops up – but most people are praise-worthy and the remarks are all the more credible because they come from real customers, not from the owners. Continue reading